EVERYTHING YOU NEED TO KNOW ABOUT BROWN DIAMONDS 

Over years, various fashions and trends have come and gone within the diamond industry, partly driven by the whims of style, and partly promoted by jewelers and gemstone companies looking to enhance their profits, and shift units. One of the more interesting developments in the diamond industry over the past few decades has been the increase in sales and interest in coloured diamonds, and in particular, the most common colour of diamond found in nature.

What colour is that? Many people might assume that clear diamonds are the most abundant, but actually, it is brown diamonds that are most commonly found in diamond mines across the globe. 

Because brown diamonds were relatively common, and previously considered fairly undesirable by jewelry standards, it was commonplace for them to be sold to industrial plants and other such buyers. Diamonds have an astonishing level of hardness and durability, making them perfect for industrial-level cutting, as well as sanding and similar operations.

However, it only took one enterprising jeweler, and a savvy marketing campaign to begin promoting brown diamonds - now affectionately known as ‘chocolate diamonds’ to an audience ever eager to stay on top of new trends. 

The chocolate diamond became trademarked, and packaged as the latest fashion in the gemstone industry, and before long, jewelers were working with brown diamonds in a way they never had done before; cutting them in the same way as they would white and fancy coloured diamonds, and setting them into beautiful items of jewelry.

Today, most jewelers will stock brown diamonds (although only one jeweler holds the trademark for ‘chocolate diamonds’) under many different monikers, and they can add a fascinating and unique dimension to any collection. Also, because of their colour, they tend to be a far more affordable choice than the classic white diamond - so why not consider a brown diamond for yourself or the one you love?