Conflict Free Diamonds

Conflict Free Diamonds


We proudly stand shoulder to shoulder with others in the global diamond industry in deeply opposing conflict diamonds, and we are absolutely committed to ensuring all of our diamonds come from ethical, trustworthy sources, deserving of our valued customers. 

Over the years, we have seen our customer base become considerable more discerning, demanding and informed when it comes to the ethical standards within the diamond and gemstone industries. This has been a force for great good, and we are delighted to play a part in the ongoing fight against human rights abuses within the diamond sphere. We hold ethical and fair trade at the heart of what we do, and only work with respected and reputable suppliers which adhere to international laws and the upholding of human rights - as all jewelry companies should.


We know that our clientele would demand nothing less than the highest standards when it comes to the ethics of our jewelry, and it is therefore of the utmost importance we make sure our message of decency, compassion and industry-wide awareness gets across to all of our customers and trading partners.

The diamond industry is one which is consistently improving, and a big part of that involves companies such as ours refusing to do business with anybody who does not meet the ethical requirements we expect and demand. We work according to a strict and stringent set of ethics, and believe in absolute transparency and acting as an example for others to follow. Should you wish to discuss any of these issues with us, we would be happy to hear from you to further outline these important points.



We always aim to go the extra mile when it comes to upholding and demonstrating our ethical beliefs and practices. Part of our ethical promise to our customers involves us being as diligent as possible when it comes to sourcing our gemstones. This means going to considerable lengths to make sure that our gemstones come from trustworthy companies, and from regions and countries which adhere to international law and demonstrate that they uphold human rights.

We believe in consistently proving ourselves to be a responsible member of the diamond industry, and we will always go the extra mile to ensure we only use diamonds from sources which have a proven record of maintaining decent standards. We solidly refuse to do any business whatsoever with diamond producers in regions associated with human rights abuses, and always will.


We see ourselves as a family, and that extends not only to our clients, but also to all the materials we use. In all aspects of our business, and across every wing of our family, we are committed to observing the utmost in ethical standards, and we will always insist that those we work with do the same.


When it comes to sourcing gold, we promise to ensure that all of our gold and precious metals are sourced from suppliers who meet our stringent social, environmental and human rights criteria. As a significant part of this, we will always give preference to those suppliers who provably source their gold from mines which demonstrate high standards of environmental awareness. After all, our extended family relies on the natural world being cared for, and we believe the gold and gemstone industry has a vital role to play in ensuring this is at the forefront of people's minds. 

Write a comment